INTODUSK is a New York-based brand founded by Dustin Hellinger and Veska Naratama. The brand is built on contrast: instinct and precision, personal mythology and technical construction, tension and release. It merges two distinct creative processes — Veska’s formal, structured design background, and Dustin’s intuitive approach, inspired by the cut-up method: a practice of reassembling fragments to create unexpected meaning. With silhouettes that stretch wide and envelop the body, INTODUSK creates garments that often conceal a feature or twist beneath the surface — unexpected fabrications and shapes, clothing shaped by memory, contradiction, and resonance. INTODUSK draws from subculture, cinema, and emotional residue. The brand exists in a liminal space between day and night, rawness and refinement, the remembered and the imagined.
Dustin Hellinger - Founder/Creative Director
Dustin Hellinger is a creative and producer born in Philadelphia. He served as brand director for Willy Chavarria from 2015 to 2023 before co-founding INTODUSK. Dustin’s approach is intuitive, grounded in the cut-up philosophy — informed by subculture, cinema, and street iconography. His work blends personal mythology with collective memory, and he leads the creative direction and U.S. operations for INTODUSK.
Veska Naratama - Founder/Creative Director
Veska Naratama is a designer and visual storyteller born in Jakarta, Indonesia. He holds dual degrees in Menswear and Women’s Fashion Design from the Fashion Institute of Technology and began his career at WILLY CHAVARRIA, where he and Dustin first met and began their creative partnership. Veska leads INTODUSK’s design direction, shaping the garment language, silhouette, and construction of each collection through a controlled visual narrative. His process is meticulous and emotionally restrained, elevating form through structure and clarity. Veska’s work brings discipline to the brand’s expressive edge, grounding it in proportion, technique, and intention.